Info: HokaHeyAnnounces2011Challenge In the News Cycle Source World Report
Mesa, Arizona on August 5 2011, intrepid riders from around the globe will gather in San Diego, CA for the start of the world's greatest motorcycle endurance ride-the Hoka Hey Motorcycle Chanllenge 3/48. Aptly named after a rallying call of the Sioux Indians, this warriors' ride is desgned to expand each rider's spirit by testing his physical, mental and emotional boundaries. The 2011 Hoka Hey Motorcyle Challenge features two divisions, which will depart separately, with riders competing against motorcycles in their class for more than 1 million in total event prizes. Division One includes all American made air cooled V Twin motorcycles. Division Two inlcudes motorcycles of all other makes and models. The route will encompass a 10,000 plus mile course that dips down into Mexico, touches each of the 48 contiguous states and three counties to finish in Glace Bay, Nova Scotia.
the first ever hoka Hey Motorcycle Challenge took place this past summer. Hundreds of riders left Key west, fl on a 8543 mile route that ended in Homer AK with nearly one third crossing the finish line by the July 4th Deadline..the winner, Will Barclay of Highlands FL completed the run in a little over eight days and was awarded the 500,000 purse during the sturgis rally in aug. According to Barcly, "this was the best motorcycleing event that i have ever seen and cerainly one of the best experiences in my life." an acid adveture seeker, Barclay was pleased witht he imperfections and challenges that the event provided noting, "by pushing me outside of my physical and mental performance limits, the event actually expanded them"
After successfully proving the concept and gaining tens of thousands of fans during the inaugural challenge, organizers are planning a bigger and bolder event for 2011. The philosophy and guidelines remain the same and riders can expect to be constantly challenged as they dead off on an unkown course with fresh directions provided at each checkpoint, traverse back roads and byroads and spend nights outside nest to their bikes. in whatever weather mother nature provides. In addition to the second competing division, longer course and larger purse offered fo the 2011 event, riders and spectators can also expect several new aspects of the event. the kick off promises to be epic with two days of music, vendors, entertainment and more leadin up to the official start in San Diego. Activities are also planned at checkpoints along the route and during the mandatory 24 hour lay day, which will take place during the 2011 strugis rally. a huge finale is planned after the rides completion in glace ba nova scotia.\
a dramatic three part miniseries, featuring footage and stories from the challenge will build awareness and excitement when it airs in spring next year. In addition, event organizers are planning extensive social media and online campaigns, major sponsorships are currently being developed and the hoka hey presence will soon be visible throughout the biking community.........this is fucking crazy, Million bucks though and one hell of a fucking ride!!!!!
